It’s a structured, yet flexible approach, which focuses on four key areas:
Strategy and Management
Marketing and Sales
Systems, Processes and People
Financial strength
Achieving profitable growth is difficult, as there are inherent resource constraints: people, finance, systems, management time, expertise – to name a few.
But outstanding performance is achievable for those who have clear aspirations: knowing why they’re in business, what their business is about and what they want to achieve – and having an effective strategy to realise their long term goals.
There’s something else about these successful businesses: they’re willing to change. Growing the business also means ‘growing up’ and having to do some things differently.
We help our clients build strong, profitable businesses.
In the strongest and most successful businesses, we find there is alignment in the four key areas below and an overriding commercial perspective.
Our approach focuses on the aspirations of the people behind the business and the degree of alignment within the business, as we find those to be the most fundamental factors in determining success.
Strategy and Management
To grow successfully, owner managers need to want to grow. Unplanned growth is almost certainly unsustainable.
They also need to know why they want to grow. The aspirations of the owners will play a key part in determining how the business needs to look and feel.
But it’s not just about the owners. The business is shaped by the individuals who work in it – some may have different aspirations that need reconciling and converting into organised action plans.
Our services cover:
- Strategic planning and direction
- Business positioning
- Organisational structure and key areas of responsibility
- Controlling and managing the business
- Management information and reporting
- Performance measurement
Marketing and Sales
Businesses grow by defending what they’ve got and developing new opportunities.
Key to growth will be determining where the new opportunities will come from and what, in the minds of customers, distinguishes the business’s products or services from those of its competitors. Assessing the key growth drivers is fundamental: e.g. volume, product range, pricing, geographical coverage, franchising, online capability, or perhaps a combination of them all.
But looking after existing customers may be just as important in achieving growth; maintaining service levels and being attuned to their future needs, and adapting accordingly.
Our services cover:
- Marketing strategy
- Pricing strategy
- Competitor analysis
- Managing the marketing and sales process
- Product/service delivery
Systems, Processes and People
Growing successfully requires substantial organisational change: in the roles and responsibilities of the management team, reporting lines, quality control, performance management and reward, and the capability of IT systems.
People are key: the way the business recruits, trains and incentivises its people all changes as the business grows.
Our services cover:
- Operating processes: efficiency, accuracy and control
- Cost control: monitoring and approval systems
- Non-financial performance measurement
- Productivity and capacity management
- Appraisal systems
- Efficient use of IT
- Internal communication
Financial strength
Overwhelmingly, the rate of growth is determined by cash flow. Identifying how much is needed, and when, requires a detailed understanding of how the business consumes and generates cash. Only then will a business be able to determine how best to finance its requirements to match those with appropriate sources.
Profitable growth also requires an understanding of where the profit comes from (the profit drivers): the most profitable products/services and customers, and, as importantly, how the under-performers can be improved or removed.
Our services cover:
- Historical financial analysis
- Project cost analysis
- Profit measurement (by product/service or customer)
- Cash flow and working capital management
- Pricing reviews
- Product/service cycle analysis (the time from purchase to payment)
- Breakeven and sensitivity analyses
- KPIs: setting appropriate measures and effective monitoring
- Funding adequacy reviews